white mischief vodka price in india (2026) — complete price list by state

tldr: white mischief regular 750ml costs rs 300-550 across india, with goa being cheapest at rs 250-300. ultra pure runs rs 400-650, and flavoured variants go rs 350-550. white mischief is india’s most popular budget vodka and works best as a cocktail base. the regular 750ml is the sweet spot for value. if you want smoother shots or vodka-soda, step up to ultra pure. the flavoured variants are decent for easy mixed drinks.

---

white mischief is india’s entry point into vodka. made by united spirits (part of diageo, the world’s largest spirits company), it’s the kind of vodka that lives in every second liquor shop across the country and shows up at every college party and house gathering where the budget is tight. it doesn’t pretend to be polish or russian vodka. it’s an indian grain-based vodka that costs less than most whiskies and serves as a reliable cocktail base.

vodka as a category in india has grown steadily over the past decade. what was once a niche western spirit has become mainstream, especially among younger drinkers who prefer cocktails over neat whisky. white mischief has been the biggest beneficiary of this shift, positioned right at the entry price point where new vodka drinkers start.

united spirits (diageo india) has a massive distribution network across the country, which means white mischief is available virtually everywhere alcohol is sold. this availability is one of its biggest advantages. in smaller towns where smirnoff or absolut might not be stocked, white mischief is almost always on the shelf.

i haven’t personally tried white mischief, so this guide is based on extensive research, pricing data from multiple sources, and reviews from regular drinkers. i’ll be upfront about that throughout.

the state-wise price variation for white mischief is notable. goa sells the 750ml at rs 250-300, while karnataka and maharashtra push past rs 500. that’s almost double the price for the same product. knowing what you should be paying in your state is the whole point of this guide.

this guide is part of liquor india, where i cover prices, reviews, and comparisons for every major alcohol brand in india. no sponsors, no affiliate links.

---

white mischief vodka price by state (2026)

these are approximate retail prices for white mischief regular 750ml. your actual price depends on your state’s excise duty and specific retailer.

state	regular 750ml	regular 1L	regular 180ml
goa	rs 250-300	rs 350-430	rs 65-85
delhi	rs 350-450	rs 470-600	rs 90-115
haryana	rs 340-440	rs 460-580	rs 90-110
punjab	rs 320-420	rs 430-560	rs 85-110
UP	rs 330-430	rs 440-570	rs 85-110
rajasthan	rs 370-470	rs 490-620	rs 95-120
chhattisgarh	rs 290-370	rs 390-500	rs 75-95
maharashtra	rs 450-550	rs 590-720	rs 115-140
karnataka	rs 500-600	rs 650-780	rs 125-150
telangana	rs 400-500	rs 530-660	rs 100-130
kerala	rs 450-550	rs 590-720	rs 115-140
west bengal	rs 380-480	rs 500-630	rs 95-125

cheapest states: goa is the clear winner at rs 250-300 for the 750ml. chhattisgarh and punjab also offer competitive pricing. in goa, white mischief is cheap enough that vodka cocktails at home cost less than a couple of beers at a bar. a 750ml bottle at rs 250 makes roughly 12 cocktails, putting the vodka cost per drink at about rs 20.

most expensive states: karnataka and maharashtra. the excise duty on spirits in these states is steep, pushing white mischief past rs 500 for a 750ml. at that price, you’re creeping into magic moments territory and should seriously consider whether the upgrade is worth it. the gap between white mischief at rs 500 and magic moments at rs 600-700 becomes small enough that the smoother option makes more sense.

the south india premium: like most spirits in india, white mischief costs significantly more in southern states. the excise policies in karnataka, kerala, and tamil nadu add rs 150-250 to the price compared to goa or north indian states. this affects the value proposition substantially. white mischief at rs 250 in goa is a great deal. white mischief at rs 550 in karnataka is mediocre value.

---

white mischief price by bottle size

size	price range	drinks (60ml)	best for
180ml (quarter)	rs 80-140	~3 drinks	trying white mischief, quick drink
375ml (half)	rs 170-280	~6 drinks	couple of cocktails, travel
750ml (full)	rs 300-550	~12-13 drinks	best value per ml, regular buying
1L	rs 400-700	~16-17 drinks	stocking up, best per-ml cost

the 750ml is the standard buy. the 1L offers the best per-ml value and is worth buying if you use vodka regularly as a cocktail base. the 180ml is popular for the same reason it’s popular across all spirit categories: affordability for a single drinking session.

the 375ml half bottle works well as a travel companion or when you’re making cocktails for 2-3 people. it’s enough for about 6 drinks, which covers a casual evening without leftover vodka sitting around.

if you host parties or regularly make cocktails, buying the 1L saves you rs 50-100 over the equivalent volume from the 750ml. the savings are modest but compound over time.

---

white mischief variants and which to buy

white mischief regular — the workhorse

750ml: rs 300-550 | ABV: 42.8% | the one most people buy

white mischief regular is the core product. it’s a grain-based vodka with a clean but not particularly smooth profile. reviews consistently describe it as having a noticeable alcohol burn when consumed neat, but being perfectly fine when mixed with juice, tonic, or in cocktails. there’s a slight sweetness and a neutral grain character that stays out of the way when you add mixers.

the appeal is straightforward: it’s the cheapest branded vodka in most states. for screwdrivers, vodka cranberry, vodka lime soda, or any cocktail where the mixer is doing most of the flavor work, white mischief regular gets the job done without embarrassing itself.

the 42.8% ABV is standard for indian spirits. it’s strong enough to stand up in cocktails without being overpowering. for a vodka that’s primarily used as a cocktail base, the exact flavor profile matters less than consistency and mixability. white mischief delivers on both.

one thing that reviews consistently mention: white mischief regular does not work well neat. the burn is too prominent and the finish is rough. this isn’t a criticism for a vodka at this price point. it’s just a realistic expectation. use it in mixed drinks and you’ll be happy.

verdict: the best value in the range. buy this for cocktails and mixed drinks.

white mischief ultra pure — the premium option

750ml: rs 400-650 | ABV: 42.8% | smoother for less mixing

ultra pure is white mischief’s answer to the “i want something a bit better” crowd. from reviews, it’s noticeably smoother than regular, with less burn on the finish and a cleaner overall profile. the difference is most apparent when drinking with soda or tonic where the vodka’s own character is more exposed.

the rs 100-150 premium over regular is reasonable if you drink vodka-soda, vodka-tonic, or take occasional shots. if you’re making cocktails with strong mixers like cranberry juice or orange juice, save the money and stick with regular. the mixer will mask any smoothness advantage ultra pure has.

the packaging is more polished than regular white mischief, which matters for social situations. the bottle looks cleaner on a table and doesn’t scream “budget” the way the regular does. for house parties where presentation matters, ultra pure is worth the small premium.

in states where ultra pure costs rs 500+, compare it carefully against magic moments (rs 550-750) and smirnoff (rs 700-900). the gap narrows at higher state prices, and the upgrades become more compelling.

verdict: worth the upgrade if you drink vodka-soda or vodka-tonic. unnecessary for heavy mixer cocktails.

white mischief flavoured — the easy option

750ml: rs 350-550 | flavours: green apple, cranberry, orange | for simple mixed drinks

flavoured variants add fruit flavoring to the base vodka, making them easy to drink with just soda or ice. from reviews, the flavors are on the sweeter side and fairly artificial, but they work for casual drinking without needing to stock separate mixers. green apple is the most popular, followed by cranberry and orange.

the idea behind flavoured vodka is convenience. instead of buying vodka plus cranberry juice plus lime, you buy cranberry flavoured white mischief and add soda. the trade-off is that the flavoring is artificial and can become cloying over multiple drinks. one or two is fine. five is too sweet.

availability varies by state and retailer. not every shop stocks every flavour, and some states only get one or two of the three. green apple has the widest availability. if you specifically want cranberry or orange, check a couple of shops before assuming it’s not available in your area.

a note on party use: flavoured white mischief is genuinely useful for parties where you want to serve easy cocktails without a full bar setup. pour flavoured vodka over ice, add soda water, and you have a simple, approachable drink that most people will enjoy. the cost per drink is rs 30-50, which is extremely budget-friendly.

verdict: convenient for low-effort cocktails. the sweetness can be cloying over multiple drinks.

---

white mischief variant comparison

variant	750ml price	smoothness	best served	value
regular	rs 300-550	acceptable	in cocktails, with juice	excellent
ultra pure	rs 400-650	good	vodka-soda, vodka-tonic	good
green apple	rs 350-550	n/a (flavoured)	with soda, on ice	good for parties
cranberry	rs 350-550	n/a (flavoured)	with soda, on ice	good for parties
orange	rs 350-550	n/a (flavoured)	with soda, on ice	good for parties

the choice between regular and ultra pure comes down to how you drink vodka. cocktails with strong mixers? regular. lighter serves like vodka-soda? ultra pure. flavoured variants are their own category, useful for low-effort party drinks.

---

cocktail ideas with white mischief

white mischief is a cocktail vodka. here’s what works best with it.

vodka lime soda (most popular in india): 60ml white mischief, top with soda, squeeze of lime, ice. the most common vodka serve in india for a reason. the lime and soda completely mask any roughness. simple, refreshing, cheap.

screwdriver: 60ml white mischief, fill with orange juice. the OJ’s sweetness and acidity make the vodka invisible. use fresh juice if possible, packaged juice if not. either works at this price point.

vodka cranberry (cosmopolitan lite): 60ml white mischief, top with cranberry juice, squeeze of lime. or just use the cranberry flavoured variant with soda for a simpler version.

vodka tonic: 60ml white mischief ultra pure (not regular), fill with tonic water, lime wedge. use ultra pure here because tonic water is less sweet than juice, so the vodka’s character shows through more. regular white mischief can taste harsh in a vodka tonic.

moscow mule: 60ml white mischief, ginger beer, lime juice, ice. ginger beer is getting easier to find in indian metro cities. the ginger’s spice pairs well with vodka and masks any harshness.

party punch: one bottle (750ml) white mischief, 1L lemonade or sprite, sliced fruits, ice. serves 8-10 people. cost: roughly rs 50-70 per person including the mixer. hard to beat for a budget party drink.

---

is white mischief worth the price?

white mischief at rs 300-550 is a budget vodka and should be judged as one. here’s who should buy it and who shouldn’t.

white mischief is worth it if: your budget is under rs 500 for a 750ml of vodka, you drink vodka primarily in cocktails and mixed drinks, you want the cheapest branded vodka available in your state, or you’re looking at the best vodka under rs 500 and want the most affordable entry.

white mischief is NOT worth it if: you want to sip vodka neat or take shots (the burn is too noticeable), you’re in karnataka or maharashtra where the price exceeds rs 500 (magic moments becomes a better option at that point), or you want a premium cocktail experience (step up to smirnoff or absolut).

alternatives at the same price: magic moments costs rs 100-200 more but is noticeably smoother. romanov is in the same budget bracket and comparable in quality. smirnoff is more expensive but a significant step up for neat drinking. for the best vodka brands in india, white mischief competes on price rather than quality.

the college budget math: a 750ml of white mischief at rs 300-400 (in cheaper states) makes 12 drinks. add rs 100-150 for mixers (sprite, lime, juice). that’s roughly rs 400-550 for 12 cocktails, or rs 35-45 per drink. compare that to rs 150-300 per cocktail at a bar. the economics of making cocktails at home with white mischief are compelling, which is exactly why it’s the default college party vodka.

the bottom line: white mischief is the budget vodka that everyone knows. it works in cocktails, it’s available everywhere, and the price is hard to beat. just don’t try to sip it neat and you’ll be fine.

---

where to buy white mischief cheapest

goa is the clear winner. white mischief 750ml at rs 250-300 in goa is almost half the price of southern states. if you’re visiting goa and you drink vodka, stocking up is a no-brainer. pondicherry offers similar pricing due to its union territory status.

chhattisgarh and UP offer the next best pricing at rs 290-430 for the 750ml. these states keep budget spirits genuinely affordable. the distribution is strong, so availability is not an issue.

delhi has competitive pricing at rs 350-450 thanks to the competitive retail market. the large number of private wine shops keeps prices in check. some shops near state borders may offer slightly better pricing.

duty-free white mischief at duty-free shops costs rs 200-350 for the 750ml, which is cheaper than retail in every state except goa. the ultra pure at duty-free is rs 300-450. if you’re at a domestic airport or international terminal with a duty-free section, it’s worth checking. however, your duty-free budget is probably better spent on imported spirits where the savings are much larger per bottle.

online availability in states that allow online alcohol delivery (delhi, maharashtra, west bengal, and a few others), white mischief is available on licensed delivery apps at MRP with delivery charges. the delivery charges add a noticeable percentage to a budget vodka’s price, so walking to the shop is usually more economical.

bihar and gujarat: both states have alcohol prohibition. white mischief is not legally available.

---

white mischief vs the competition

vodka	750ml price	smoothness	best for	availability
white mischief	rs 300-550	acceptable	cocktails, mixers	everywhere
romanov	rs 300-500	acceptable	cocktails, mixers	widespread
magic moments	rs 450-750	good	soda, tonic, shots	widespread
smirnoff	rs 700-1000	very good	neat, on rocks, soda	metro cities
absolut	rs 1200-1800	excellent	neat, premium cocktails	metro cities

white mischief and romanov are the budget tier. magic moments is the sweet spot for quality and price. smirnoff is where things start getting genuinely smooth. absolut is premium territory.

if you’re choosing between white mischief and romanov, they’re essentially interchangeable at the same price. go with whichever is cheaper in your state. the real upgrade decision is white mischief to magic moments, where the rs 100-200 premium gets you noticeably better smoothness and a cleaner finish.

---

about united spirits and diageo india

white mischief is made by united spirits limited (USL), india’s largest spirits company by revenue. USL is majority-owned by diageo, the british multinational that also owns johnnie walker, smirnoff, tanqueray, and dozens of other global spirits brands. diageo acquired a controlling stake in USL in 2013-2014, making india one of its largest markets globally.

what this means for white mischief is stability and distribution. USL has the widest distribution network for spirits in india, reaching virtually every town and city where alcohol is legally sold. diageo’s ownership brings global quality standards to the manufacturing process, even for a budget product like white mischief.

the product portfolio under USL includes mcdowell’s no.1 (india’s largest whisky brand by value sales), royal challenge, antiquity, black dog (licensed), and of course white mischief. the company dominates the indian spirits landscape across price points, and white mischief is their entry-level vodka designed to capture first-time vodka drinkers and convert them into the category.

diageo’s long-term strategy in india is focused on premiumization, gradually moving consumers up from budget brands to premium ones. white mischief serves as the entry door. the hope is that some percentage of white mischief drinkers will eventually upgrade to smirnoff (also diageo-owned), and from there potentially to ketel one or ciroc. whether most drinkers actually make that journey is debatable, but the strategy explains why white mischief remains a priority product despite its low margins.

---

vodka vs whisky in india: the value comparison

a common question among budget-conscious drinkers is whether vodka or whisky offers better value. here’s how white mischief stacks up against similarly priced whiskies.

spirit	750ml price	ABV	drinks per bottle	cost per drink
white mischief	rs 300-550	42.8%	12-13 (60ml)	rs 25-45
8 pm whisky	rs 400-700	42.8%	12-13 (60ml)	rs 33-58
officer’s choice	rs 400-650	42.8%	12-13 (60ml)	rs 33-54
royal stag	rs 550-800	42.8%	12-13 (60ml)	rs 46-67

white mischief is actually cheaper per drink than most budget whiskies, which makes it the most economical spirit in india for many states. the catch is that vodka almost always requires a mixer (juice, soda, tonic), which adds rs 10-20 per drink. whisky drinkers often just add water, which is essentially free. when you factor in mixer costs, the per-drink economics roughly equalize.

the real decision isn’t financial. it’s about what you want to drink. vodka cocktails offer variety (screwdriver, cosmopolitan, vodka lime soda). whisky with soda or water is simpler but more consistent. most indian households that drink regularly stock both a budget whisky and a budget vodka.

---

tips for buying white mischief

buy regular for parties: if you’re making cocktails for a group, regular white mischief is the smart buy. the mixer masks any roughness, and guests won’t taste the difference between regular and ultra pure in a vodka cranberry.

buy ultra pure for personal use: if you drink vodka-soda or vodka-tonic for yourself, the extra rs 100-150 for ultra pure is worth it. the cleaner taste makes a real difference in these lighter serves.

stock up in goa: white mischief 750ml at rs 250-300 in goa is the cheapest you’ll find it anywhere. if you’re visiting, buying several bottles to take home saves significant money, especially if your home state charges rs 450+.

check the seal: as with all budget spirits, verify the seal is intact before buying. buy from reputed shops or government outlets when possible.

store properly: keep vodka at room temperature or in the fridge. unlike whisky, vodka actually benefits from being served cold. storing a bottle in the freezer (vodka won’t freeze at standard freezer temperatures) gives you a smooth, viscous pour that’s more enjoyable than room temperature.

---

white mischief vodka price in india: frequently asked questions

---

all prices mentioned are approximate and vary by state, city, and retailer. prices are based on 2026 rates and may change. drink responsibly. must be of legal drinking age in your state.